Social Media is the way to be these days for businesses, individuals and even hackers. It’s talked about at the dinner table, seen on the news and even referenced on some of our favorite TV shows. The only problem is that about 50% of people and businesses are using it wrong! Now who am I to really say that anyone is doing anything wrong? I mean I am just Kim Randall, I’m not a Gary Vaynerchuk or a Chris Brogan.
The thing is that I may not be a household name, may have never been on national television, but I do use the Social Web about 90% of my day. I analyze new Social Sites to see if my clients can benefit positively from them. I strategize new ways to use existing Social Sites to positively brand clients. The list could go on and on as to what I do, but my point is that people, myself included, want to feel like we have a personal relationship with those that we interact with on Social Sites. I want to know that if you follow me on twitter or are my friend on Facebook; that you might actually reply to something I post. I want to know that you are indeed paying attention to my personal brand just as much as you would like me to pay attention to yours.
I have preached about one sided conversations before and I will just go out on a limb and say it now… Unless you are a big corporation that has already been established well before the Social Media craze, you need to be on a personal level with the people you are targeting. you need to show us the face behind the brand to earn our trust. I can’t tell you enough how important that truly is.
*Retweet others on Twitter?
*Thank people for commenting on blogs?
*Ask questions and interact on Social Sites?
*Monitor what people are saying about your brand and respond?
*Form real relationships Online with those that follow you and your brand?
*Attend Networking events off of the Internet putting a face to the avatar Online?
*Return the retweet and comment favors?
The list can go on and on, but I am going to leave it at that for now. I hope this gives you something to think about
and helps you better promote whatever it is that you are promoting Online.
Follow me on Twitter: @_KimRandall
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