Michele Northrup has embraced Social Media to win over the sauciest customers and clients with the use of primarily Facebook and Twitter. Since 2008 Michele has TRIPLED her ecommerce saucy sales because she CAN target so many more individuals through these Social Sites.
I personally came to know Michele Online in the Spring of 2009 and in person by that October when I met her at IzeaFest. Let me just say that she is EVERYWHERE! I have watched her do “drop off delivery sales” and promote them through Twitter and Facebook.Michele is very consistent in keeping her target customers happy, engaged and the sauce of course brings them back for more.
A little bit about the Saucy Queen
Michele Northrup is a mother of three 12 year old boys, yes quantity three! As if raising them is not enough her current company has her on a hot trail to success. Her all natural gourmet and hot sauce company has rocked the culinary industry with 40 national awards in under 3 years of being in business. Including her ketchup being named the #1 in the NATION!
Check out her Saucy Success at www.intensityacademy.com
Now with all of the amazing recognition that Michele has gotten and I am sure will be getting, she does remember some key “rules” when it comes to Promoting with Social Media.
Michele’s Social media Stance:
Be authentic Be Present Be Now w/who you are with.
Social Media is about relationships not dollars and cents
Be humble, self aware, be helpful.
Be real…transparency is key.
Be positive and humorous, but mostly be yourself.
You are your brand.
Word of mouth vs printad is priceless
Thank people often and recognize their time to comment on your site or products. Interaction is the key.
Promote others often,it always comes back.
In other words, NEVER forget how you started. Always keep the same brand image and always remember that Social Media is meant to be SOCIAL!
Michele also embraces video and television for promoting.Video is HUGE these days. YouTube gets billions of views a week/day.
Check it out:
2009 Tweet Contest: http://intensityacademy.com/blog/spice-o-vision/
Most recent TV segment: http://www.myfoxtampabay.com/dpp/good_day/intensity-academy-has-number-one-ketchup-111609
Blogs that have shown the Saucy Love June 2009- Current:
TheGourmetGirlProduct Review of Intensity Academy’s Sauces http://bit.ly/ffXXx Check them out, some gr8 stuff from @michelenorthrup
Scott RobertsNew Review – Intensity Academy Chai Chipotle Q Barbecue Sauce: http://bit.ly/7HQu1
Eat More Heat Review Chai Curry Chup’
Top Twitter Chile heads to Follow October 2009:
@missattitude Blog Post October 23rd, 2009
Mommy Blogger Review BBQ
Scott Roberts Top Picks of 2009
MommyMelee Review 12/11/2009
Dec 2009 Amir’s Top List
Jan 2010 Rick Griffin
Now y’all can see just why Michele is definitely Rockin’ 2010 in Social Media!
Please check out Michele’s website: http://intensityacademy.com
Follow Michele on Twitter: http://twitter.com/SaucyQueen
Fan it up on Facebook
Have YOU been Sauced yet?
For more information on “Rockin’ 2010″ please click HERE
If you would like to nominate someone for “Rockin’ 2010″ you can email me at kim1980berly[at]gmail[dot]com or rockinsocialmedia[at]gmail[dot]com
Please check back next week to see who is “Rockin’ 2010″