“Stop counting! Numbers do not define your Social Media presence!”
Sure, it looks AMAZING to some if you have 10,000 followers on Twitter, however what really matters is how many of those 10,000 individual accounts interact with you. How many of those accounts do you think just follow individuals for the simple follow back?
This is also way too true for Facebook Fan pages, groups, profiles, LinkedIn groups and contacts. These accounts may have a huge following in numbers, but if you happen to be a coffee shop in Mobile, Alabama and you have more people from California, New York do you really think that the numbers are converting to bodies through your door?
I’m not saying that you shouldn’t allow these individuals to become fans and interact with them as well. You never know when one of them might be passing through and in need of a good cup of coffee, but in all reality those numbers mean nothing.
Remember to focus on Quality over Quantity!