Today I was a little stumped for what to talk about in this blog so I opened it up to Twitter to see what people would like to know, get advice on or learn more about. One of my Twitter friends wanted to know how she could get her target audience to follow her back and engage with her.
The first step to this is knowing who your target audience is. If you discuss health and nutrition and want to engage with individuals that are looking for these topics then I would suggest following and engaging in conversations with people that either are:
1. Passionate about the subject.
2. Are looking for healthier alternatives and talking about it.
In the case of trying to make your local business succeed through Social Media, you need to key it down to the geographical location. The Twitterer that gave me the topic has storage unit rentals so she would need to key into the local community Online. One way to do this is to find Twitter lists that users have created for the location. Another way is to run keyword searches for terms such as “divorce” (yes divorce because in most cases one person is looking to relocate and in some cases they end up with friends or family until they can get their own place again), “Moving”, “Moving to Tampa” and of course “Storage Units”.
This will help you find, follow and engage with people that may be needing your services.
Another way is to voice your opinion in your own Blog. Become the expert in what you do. Since this is a Storage Rental company I would Blog about:
1. Moving tips.
2. Packing tips.
3. Do’s and dont’s
There are many other topics that can be discussed, but you get the picture.
Also since this is a local business, discuss local topics. I also suggest that you come out from behind the computer and take your Online Networking into real life. Attend Tweetups, business networking events and get togethers.