Many people that know me know that I got started with my Social Media obsession while working for a real world company within the virtual world of Second Life. It’s been a good year and a half since I have done any branding or promoting inworld, but still love to pop my avatar in and see what’s going on from time to time. I Tweet and Facebook with many Second Life residents, many of which are old clients or friends from the days when I would spend 12+ hours working on promoting virtual goods.
I have to say that I am a bit saddened to see that so many people in Second Life are not taking advantage of “real world” Social Media strategies so I thought I would share three ways on how a Second Life business that sells virtual goods can better brand themselves Online using the Social Web.
1. Use your Twitter account if you have one, if you don’t, set one up! Take advantage of the real time, constantly changing Social Platform. Second Lifer’s are on there and would love to connect with you.
Tip: Don’t just blast out promos about your products, CONNECT WITH US!
2. Do you have a Facebook profile? Oh, you do, do you? How about a fanpage? No? Not yet? How about you set one up? MKay? Oh and while you are working on that you should also think about using the Facebook events to promote sales and events.
3. Do you YouTube? I bet you do have an account, but I guarantee that you watch a lot of videos, but don’t think that you can utilize this site to help get your brand out, but you can. Set up your account and start making videos AKA Machinima’s OR you can take those handy dandy ads that you use on XStreet and make them into a slide (you can make a FREE 30 second one at animoto)
As with any real world Social Media campaign, results will not happen overnight, but if you work hard at being unique the possibilities are endless.