A lot of businesses think that simply Tweeting about a sale, event or promotion will bring people in their doors, to their websites and money in their bank accounts. This, although true for many larger well known businesses, is not true for smaller businesses. We are not easily known nor is our logo quickly recognized by thousands, but this isn’t quite a bad thing. Tweeting may be the first step, but never make it the last step.
Let’s say you’re planning a local event or sale.
Twitter may be your first stop/ thought to promote, but do you have a landing page with details or a way for people to contact you with questions? Are you reaching out to other networks?
Here is exactly what I would do and the sites I would use, including Twitter, to promote my event.
Event name: Fake Event/ Sale 2012
Sites to use:
Your own website/ blog – List all details (directions, attire, date/ time and contact information)
This Social Blogging site is one of my favorites and has a ton of possibility for sharing and indexing. Make sure to build a following on the backside and add all proper keywords as well as a link to an event posting or listing, preferably the LinkedIn or Facebook event and your website.
Fanpage if applicable as well as the creation of a Facebook event
Tip: Unless completely unable to, create your event under your personal account. Creating it under a page takes away the ability to contact and message those that have RSVP’d yes and maybe as well as those that have yet to RSVP.
You can create an event here just like on Facebook. Share the event on your LinkedIn profile. You can also send individual messages to connections you know would be interested in attending.
If you’ve begun using this platform then I suggest promoting here as well. Be sure to use your location as a hashtag (mine would be #Tampa) for others to find it as well as predetermined hashtag for said event.
Local media blogs
Here in Tampa the TBO.com is a great place to list your event as are many of the local radio stations and other media sites. Do a search in your town for local media sites and see if they have an event submission section or an email address to send news/ events to.
See if any would be willing to blog about your upcoming event. Make sure you give them all of the details as well as how they can stay up to date with the event details. Include your Twitter, Facebook, website, Tumblr, Foursquare and contact email as well as all details for the event.
If you have a physical location the possibilities are endless. List on the locations Foursquare page about the upcoming event, if it’s your own listing and the event or promo costs money, make a Foursquare special with a percentage off of the event or promo OR create a special that gives people an incentive to attend.
I personally haven’t had a chance to test out how well event promotion is on here, but I soon will and what can it hurt if you’re already pinning away?
EXAMPLE: Join us Sat for out Fake Event/ Sale – Check in and receive a free cupcake (or something like that)
Don’t Forget The Press Release!!!
Great place to post local events and sales
Video and Image for promotion
Use sites like YouTube and FlickR if you want to take your promotions one step further with a more visual aspect.
Yes now we can come back to Twitter. Now we have a place to send people to. We have listings on other networks.
Do you have a #hashtag picked out? For our event we’ll use #FakeEvent2012 and every time we Tweet about the event we’ll add that at the end of the Tweet. Why use a hashtag? Easy tracking to see who else is talking about your event or sale
In conclusion, if you Tweet it they might come, but your chances are much higher when you take advantage of all that is in front of you.