It used to be easy.
Marketing to our audiences that is…. Before DVRs, the Internet and iTunes we used to know exactly how we could get in front of our audiences. We knew they would consume whatever it was we put in front of their eyeballs.
Now we have the Internet, DVRs, iTunes and so many other distractions that makes advertising a little more difficult to do. Difficult that is until you embrace the fact that today we need to focus on where they are and what they want. Sure, people still watch commercials, read magazines and newspapers and listen to the radio, but it isn’t as often as it used to be. Today is the day of being social, getting to know your audience in a less statistical way, and listening to what they really want.
Luckily for us we have access to do just that. Luckily we have Facebook, Twitter and the entire Internet. The question isn’t where are the people, it’s are you where they’re at? It’s time to stop saying “I don’t want another Online profile” or “My business isn’t ready to embrace Social Media, we’re still researching it” and simply DO IT!
That’s right, do it.
Simply put, we don’t get to decide where we want people to be. They decide where we NEED to be.