A little over a week ago I attended a Facebook seminar in Tampa hosted by Tampa’s Host Committee. One of my clients had forwarded me his invitation thinking that I may be interested in attending and I was. I may own a company that provides Social Media solutions, strategies and management for businesses both small and large, but I’m always looking to learn something new. It also doesn’t hurt to take things back to the basics. You never know what you’ve forgotten with all of the updates, features and abilities.
When I arrived I noticed many of the people were your typical business owners just trying to learn something new that will hopefully bring in more clients. There were only 4 people that I knew from the tech scene in Tampa so I knew that this was going to be a very basic session. So basic that they didn’t even have wi-fi available. That made me sad, but not as sad as the actual content that Facebook was showing. This is exactly how I consumed it:
“We have a free platform for your business and after you set it up, pay us to find people to like your page and then pay us to show them your content; you will have the ability to have 25k connections like this example page we have right in front of you”
There was nothing about the various strategies that don’t involve throwing money at Facebook, but that’s besides the point. The point of this post is that the content that I have opted to see by liking a page as Kim Randall is not being shared with me. Facebook is only showing fanpage content to roughly 16% of the pages connections. That sucks! I like a page because I want to know what’s happening. I want to consume their sales, advertisements, news and crazy polls. Is Facebook going to start charging personal account to see the content they wish to consume?
It’s not just this way with pages, it’s also similar with user accounts too. Sure, some argue that I’m not seeing it because I’m not on at the time it’s posted or I don’t interact with the page nearly enough, but I have to disagree. In fact I disagree because I know it’s 100% not the case. I sometimes don’t see content that is posted by ME onto a clients page that I obviously like and am obviously on Facebook when it’s posted and let’s be honest, I never am fully logged out of Facebook.
Dear Facebook, I hope that one day you too will see it from the perspective of a consumer and not that of a bank account needing to be filled.