Today my company, KiMedia Strategies turns 6 & today I find myself reflecting on the many accomplishments, and failures I’ve had building and running my social media company. I’ve cried, laughed, hustled, & even felt lost on more than one occasion, but the one thing I can say about all of those times is that I’ve learned valuable lessons, lessons I’ve decided to share with y’all.
- Never put all your hopes, dreams, and trust into one client. Within the first year of KiMedia Strategies I scored a very large client. This client made up 80% of my total income and as very new company that money was needed to keep the bills paid. After about a year and a half this client was acquired by a company overseas and during their acquisition they made the decision to cut roughly 75% of their marketing budget. Sadly social media was the first to go. I cried. I flipped out. I even felt like a failure, but after I had my moment of discouragement I picked myself up and vowed to never allow myself let one client make or break me or my company again, and I haven’t.
- You’re not going to mesh with everyone that comes along. I’ve had all types of clients over the past 6 years and I can honestly say that I’ve enjoyed working with most of them, but there have been a few that I’ve had to let go because I didn’t like the way they conducted business, or how the disrespected me & my time. Today I can honestly say that I love working with all of the people behind the brands that I’m the voice for….seriously, I LOVE my clients!
- Don’t let the haters get to you. I did in the early days. I allowed people to get under my skin. I would get extremely defensive when people would make comments like “So all you do is Tweet all day? Must be nice to have such an easy job.” Some of these comments came from family, and that hurt. What I learned from this is you’re going to come across those people that don’t understand why you’re choosing to work harder and more often, and that’s OK. You’re also going to come across people that will “hate” what you’re doing, but I’ve learned that they secretly wished they were doing the same. Keep your head up & surround yourself with people that want to see you succeed just as much as you do and ignore everyone else. They aren’t worth you being upset over. I wish I would have realized that earlier.
- Put yourself out there. The minute I started speaking around Tampa about social media is the minute I started gaining real traction in my business. I had already put in so much time building my personal & business brand online, but I quickly realized that the only way I would grow would be to take my knowledge and share it with people in a real world setting.
- Create your own unique brand, don’t try to be someone that you’re not. I could have chosen to mimic some of the social media greats, but that’s not who I truly am. Anyone that knows me knows I’m honest to a fault, I work hard, truly care about those around me, including my clients & colleagues. Be who you truly are and you’ll attract the clients and customers you’ll enjoy working with.
- You’re your biggest cheerleader & your biggest hater. I’ve been downright terrible to myself. I’ve second guessed and doubted myself more than I’d like to admit, but I’ve also been my biggest cheerleader when the rest of the world seemed to be putting up a good fight against my entrepreneurial efforts. I try to stay positive each and every day by remembering that I’m human. I’m going to fail, it happens and that’s completely fine. It’s what I do after I fail that matters the most.
I have learned so much more in the past 6 years, but I think the most important lesson that I’ve learned is to be grateful that I’ve had the opportunity to learn these lessons. I honestly don’t know where I’d be or what I’d be doing if I didn’t have KiMedia Strategies. Thank you to everyone that has been part of my journey, I can’t wait to see where we are all at this time next year.