A lot of businesses think that simply Tweeting about a sale, event or promotion will bring people in their doors, to their websites and money in their bank accounts. This, although true for many larger well known businesses, is not true for smaller businesses. We are not easily known nor is our logo quickly recognized by thousands, but this isn’t quite a bad thing. Tweeting may be the first step, but never make it the last step.

Let’s say you’re planning a local event or sale.

Twitter may be your first stop/ thought to promote, but do you have a landing page with details or a way for people to contact you with questions? Are you reaching out to other networks?

Here is exactly what I would do and the sites I would use, including Twitter, to promote my event.

Event name: Fake Event/ Sale 2012

Sites to use:

Your own website/ blog – List all details (directions, attire, date/ time and contact information)

Tumblr

This Social Blogging site is one of my favorites and has a ton of possibility for sharing and indexing. Make sure to build a following on the backside and add all proper keywords as well as a link to an event posting or listing, preferably the LinkedIn or Facebook event and your website.

Facebook

Fanpage if applicable as well as the creation of a Facebook event

Tip: Unless completely unable to, create your event under your personal account. Creating it under a page takes away the ability to contact and message those that have RSVP’d yes and maybe as well as those that have yet to RSVP. 

LinkedIn

You can create an event here just like on Facebook. Share the event on your LinkedIn profile. You can also send individual messages to connections you know would be interested in attending.

Google+

If you’ve begun using this platform then I suggest promoting here as well. Be sure to use your location as a hashtag (mine would be #Tampa) for others to find it as well as predetermined hashtag for said event.

Local media blogs

Here in Tampa the TBO.com is a great place to list your event as are many of the local radio stations and other media sites. Do a search in your town for local media sites and see if they have an event submission section or an email address to send news/ events to.

Local bloggers

See if any would be willing to blog about your upcoming event. Make sure you give them all of the details as well as how they can stay up to date with the event details. Include your Twitter, Facebook, website, Tumblr, Foursquare and contact email as well as all details for the event.

Foursquare

If you have a physical location the possibilities are endless. List on the locations Foursquare page about the upcoming event, if it’s your own listing and the event or promo costs money, make a Foursquare special with a percentage off of the event or promo OR create a special that gives people an incentive to attend.

Pinterest

I personally haven’t had a chance to test out how well event promotion is on here, but I soon will and what can it hurt if you’re already pinning away?

EXAMPLE: Join us Sat for out Fake Event/ Sale – Check in and receive a free cupcake (or something like that)

Don’t Forget The Press Release!!! 

Eventful.com

Great place to post local events and sales

Video and Image for promotion

Use sites like YouTube and FlickR if you want to take your promotions one step further with a more visual aspect.

Twitter

Yes now we can come back to Twitter. Now we have a place to send people to. We have listings on other networks.

Do you have a #hashtag picked out? For our event we’ll use #FakeEvent2012 and every time we Tweet about the event we’ll add that at the end of the Tweet. Why use a hashtag? Easy tracking to see who else is talking about your event or sale

In conclusion, if you Tweet it they might come, but your chances are much higher when you take advantage of all that is in front of you.

For Immediate Release
Contact: Lee Sullivan
Phone: 813-421-1719
Email: info@epicthankstampabay.com

Epic Thanks Tampa Seeks Local Changemaker For November Fundraising Event

“There is no greater gratitude than that for hope restored when you’ve all but given up.” -Stacey Monk, Co-Founder, Epic Change

Tampa, FL – August 20, 2010 – This November 19, 2010, Epic Thanks Tampa Bay will take place as a celebration of all for which we are thankful. Having evolved from Tweetsgiving, an annual and global celebration that aimed to change the world through the power of gratitude, Epic Thanks Tampa Bay will also serve as a charity fundraising event to benefit both the Epic Change organization as well as a local changemaker in the Tampa Bay area.

Seeking A Changemaker

A changemaker is a person or group that selflessly devotes their time and available resources in order to positively impact the lives of others in their immediate community. In keeping with the mission of the Epic
Change, Epic Thanks Tampa Bay organization seeks to identify one Tampa area changemaker and amplify their voice and impact on the community.

As a volunteer organization, Epic Thanks Tampa Bay will solicit nominations for Changemakers from the Tampa Bay community. These nominations will be reviewed to ensure they meet the guidelines
and criteria set by both Epic Change and the Epic Thanks Tampa Bay planning organization. The list of submissions will result in five finalists, with the winning Changemaker determined by an online and write-
in voting process open to the general public.

To nominate a local changemaker, please visit epicthankstampabay.com/nominate

For Additional Information Please Contact:

Contact: Lee Sullivan
Phone: 813-421-1719
Email: info@epicthankstampabay.com
Twitter: @EpicThanksTampa

About Epic Thanks Tampa Bay

Epic Thanks Tampa Bay 2010 is a grass-roots effort being organized by a diverse group of local entrepreneurs and activists who all believe in working together to bring about an “Epic Change” in Tampa Bay. All funds collected as a result of the Epic Thanks Tampa Bay event will be directed to Epic Change. Epic Change will then allocate half of the monies collected, in the form of a grant, to the designated Tampa Bay area changemaker, with the remaining funds appropriated to support Epic Change’s global efforts. As the planning process for Epic Thanks Tampa Bay continues to develop and ideas become reality, there still remain endless opportunities for both individuals and organizations to lend their support and resources and make an investment in this epic event.

About Epic Change

Epic Change believes that people’s stories are assets that can be used as resources to improve their lives. The Epic Change Organization helps people in need share their “epic” true stories in innovative, creative and profitable ways to help them acquire the financial resources they need to create positive “change” in their communities.

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Contact: Sandra McKenna
Phone: 727.243.3299
Email: Sandi@DolceDebbie.com

Social Media AIDS Benefit hosted by Dolce Debbie

New York, New York – Saturday April 24, 2010 – 6:30-10:00pm (EST) -   Executive Chef Debbie Frangipane of Savory Adventures, LLC is hosting this intimate gourmet dinner at sunset at the beautiful Roger Smith Hotel to help advance the worldwide battle against AIDS by raising money for amfAR. Click Here to learn more about amfAR and their efforts to end the global AIDS epidemic. Helping Hand will be conducting a silent auction of Judith Ripka Jewelry and sports/entertainment memorabilia. We hope you will join us in person or online to support this worthy cause.

For more information and to purchase tickets please visit the Savory Adventures website http://www.savoryadventures.com/events/index.html

For additional information please contact:

Contact: Sandra McKenna
Phone: 727.243.3299
Email: Sandi@DolceDebbie.com

About amfAR

Founded in 1985, amfAR is dedicated to ending the global AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. amfAR-funded research has increased our understanding of HIV and has helped lay the groundwork for major advances in the study and treatment of HIV/AIDS. Since 1985, amfAR has invested more than $307 million in its mission and has awarded grants to more than 2,000 research teams worldwide.

About Executive Chef Dolce Debbie

A lifelong believer in the sensual powers of food and wine, Chef Debbie Frangipane enjoys nothing more than sharing her passion with others on her Italy trips, in her home, and on TV. As Executive Chef and Culinary Director for Savory Adventures, Debbie and her husband Barry frequently host luxury getaways to Italy’s most exclusive destinations. Her personal repertoire of culinary delights is itself a tour of Italy’s many distinct regions.

Based in the Tampa Bay area, Debbie’s personal interests include competing in local running events, including the 2007 and 2008 Disney marathon. In addition to her work with Savory Adventures, she also participates in local food events, hosts cooking shows, and appears on FOX 13 Tampa Bay, WTSP-CBS, and the nationally syndicated Daytime TV show. Debbie has written for the Tampa Tribune, is a featured publisher for Foodbuzz.com, and has been listed as one of the top 25 chefs to follow on Twitter (by WeFollow.com)

About Savory Adventures, LLC
Savory Adventures, LLC specializes in culinary travel and entertainment.  Founded by Barry and Debbie Frangipane, the company hosts exclusive luxury getaways to Europe’s most exclusive destinations, often in partnership with renowned chefs.  Savory Adventures also hosts events, from intimate group dinners to large gatherings.  The Frangipane name translates literally as ‘breaking bread,’ and this time tested social custom serves is the perfect backdrop for memorable trips and events.  The company’s mission is simple and straightforward: “Sharing with others the joys of good food, good wine and lifelong friendships.”

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