I have been reading many blogs lately and noticing that many people love to hyperlink words like HERE and MY WEBSITE. While it might be good that you are hyperlinking, you really should be hyperlinking key terms, words and phrases. For example:
“You can visit my Guide To Twitter HERE“
Instead of linking up the word HERE, link up “Guide To Twitter”
Now it should look something like this:
“Visit my Guide To Twitter”
“Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency was, more often than not, to hyperlink words relevant to the landing page.
Webmasters may use anchor text to procure high results in search engine results pages. Google‘s Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site. In the past, Google bombing has been possible through anchor text manipulation; however, in January, 2007, Google announced it had updated its algorithm to minimize the impact of Google bombs.” ~ Via Wikipedia
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{ 2 comments… read them below or add one }
Great info Kim thanks for sharing your tips on this.
Bill The Promoter´s last blog ..Dolce Debbie asks social media to step up!
Glad to see your blog is now dofollow Kim I will add it to my dofollow list. Great info on how to use anchor text, it is one of the most important factors in seo.
Danny @ Florida Vacation Rentals´s last blog ..Spring Break in Key West Florida