Kim Randall

Foursquare Day – What Is It and How Can Your Business Benefit?

by Kim Randall on

01 Foursquare Day   What Is It and How Can Your Business Benefit?

April 16, 2010, will you be checking in?

It all stemmed from a GENIUS idea by Dr. Nate Bonilla-Warford of Bright Eyes Family Vision Care here in Tampa, FL and  is quickly becoming a global phenomenon almost overnight. From Tampa to London and even Prague, businesses and communities are getting together to strategize how they can positively use April 16th to generate a huge buzz in their cities, towns and communities.

@Redheadjessica helped get Foursquare to recognize what was going on and they officially announced that they were declaring April 16th FourSquare day in this Tweet!

foursq tweet 300x210 Foursquare Day   What Is It and How Can Your Business Benefit?

That’s when this all became even more exciting and the fact that this idea came from one of Tampa’s very own makes it even more amazing.

How Can Your Business Benefit From Foursquare Day?

  • Businesses of all kinds can benefit from this day in so many ways.
  • Embrace the Social Community that is just waiting to hear from you through several outlets including Facebook and Twitter.
  • Announce that you are partaking in this day.
  • Blog about it and get the word out.
  • Link it all up!

I encourage you to check out the official Foursquare Day Wiki to learn all about Foursquare Day, Foursquare.com and how you can get involved as a consumer or a business owner.

Also check out Miss Destructo’s blog post for some awesome content on Foursquare Day and why Tampa needs to get involved!

UPDATE!

Check out this interview from CateTV with Dr. Nate explaining Foursquare Day

Don’t forget….

Fan up Foursquare Day on Facebook, follow on Twitter and make sure to keep an eye on the hashtag #4sqday for updates on who is participating and new details.

So, will you be checking in?

•Follow me on Twitter: @_KIMRANDALL
•Friend me up on FACEBOOK
•Let’s connect on LinkedIn

new smc logo 150x150 Foursquare Day   What Is It and How Can Your Business Benefit?

 Foursquare Day   What Is It and How Can Your Business Benefit?
Social Brand Strategist & Interwebs Addict, Blogger, Lame joke teller, St. Louis Cardinals fan (woot! woot! 2011 Champs!!), Twitterholic, Second Life Resident (Sadie Pippita), entrepreneur, CEO of KiMedia Strategies - Tampa Social Media, Startup Weekend Tampa co-organizer and Chihuahua owner.

Kim has 383 awesome posts.

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  3. How You Use Social Media Says A Lot About You and Your Brand
  4. What Does Your Business Card REALLY say?
  5. Social Media Questions Answered (in my own opinion)

Facebook comments:

{ 1 trackback }

uberVU - social comments
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{ 9 comments… read them below or add one }

Bill Cason at

Woo Hoo go Dr. Nate…
I will be checking in! Happy foursquare day.
.-= Bill Cason´s last blog ..Earth Hour are you doin it? =-.

Laura Petrolino at

Thx Kim! Great post and overview! This is such a great, easy way for Business Owners to engage customers…..not participating is akin to telling your customers to go visit your competitors instead.
.-= Laura Petrolino´s last blog ..The Power of Social Media in Action: FourSquare Day! =-.

Kim Randall at

Laura, I couldn’t agree with you more. This is basically being handed to communities and businesses and all they have to do is act on it. It’s definitely what the Tampa Bay area needs as well as other cities and towns around the world. I’m excited to see all of the creative ways that people will take advantage of the day.

Nate BW at

Thanks Kim! One of the beautiful things about foursquare Day and foursquare in general is that it does not take a lot of effort on the part of the consumer or business. People just check in to play the game and businesses just have offer some mayor specials the rest happens organically.

I am thrilled that Foursqure Day has become a world-wide phenomenon in less than a week!!
.-= Nate BW´s last blog ..Foursquare Day Only – Save 50% on Glasses =-.

Extreme John at

Kim if nothing else Foursquare is certainly fun for business owners :) Haha. On a serious note I love the concept behind Foursquare, wrote a post about it last night actually and have been toying with it in our small business’s for the last couple of months.

Shortly we will be doing Foursquare promos and Mayer incentives, we are pretty excited about it.
.-= Extreme John´s last blog ..Foursquare.. Fun, Dumb and Addicting =-.

Kim Randall at

@Extreme John I think that by you as a business owner having fun with it you are getting your customers excited and interested. Thanks for commenting and I can’t wait to see what you come up with :)

Cate Colgan at

Kim,

Great post and recap/links from others as well :)
To reiterate Dr. Nate’s post from above “One of the beautiful things about foursquare Day and foursquare in general is that it does not take a lot of effort on the part of the consumer or business.” –
A great example of K.eep I.t S.imple S.tupid –

#4sqday – We’re so square :)
.-= Cate Colgan´s last blog ..CateTV Catches Up With Dr. Nate =-.

Joe "The Connector" Kennedy at

I will also be partaking in 4sq day, but think this day will be a lot more successful at promoting 4 square than participating businesses.

Heavy Metal CDs at

Thank you so much for your outlook, I totally concur with you. It is great to see a fresh outlook on this and I appear forward to more.

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