Kim Randall

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Are You Packing Viral Content for a Social Sharing Trip?

Having a social media campaign go viral is every marketer’s dream. However, not all marketers grasp the concept of viral campaigns or what makes content really sharable. If you hope to have your content go viral, there are a few key things you must understand and incorporate into your social media strategy. Write Unique Content [...]

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Easily Increase The Number of People Talking About Your Facebook Page

We are always so focused on increasing the number of likes and follows Online that we forget to focus on creating conversation and engaging with others. Unfortunately many people get so frustrated with this so if this sounds like you, you’re not alone.

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Being a Part of Something Great, Startup Weekend

It’s possible you either have not heard of or do not quite know what Startup Weekend is, which means you have NO idea why it’s such a great non-profit global organization. Startup Weekend Tampa is an intense 54 hour event where a community of entrepreneurs, startup enthusiasts, developers, designers, marketing gurus and anyone interested in [...]

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I Can’t Believe I’m Headed to SXSW!

About 3 or 4 years ago I remember reading on Twitter about all of these people going to some event in Austin. I knew nothing about it, never heard of such a thing and was extremely curious. I followed the Tweets, read blog posts and decided that I too would one day attend this EPIC [...]

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Be Where Everyone Is

It used to be easy. Marketing to our audiences that is…. Before DVRs, the Internet and iTunes we used to know exactly how we could get in front of our audiences. We knew they would consume whatever it was we put in front of their eyeballs. Commercials were watched, magazine and newspaper articles were read [...]

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11 Reasons Why Your Social Media Strategy May Have Hit a Dead End

More often than not people feel like their Social Media efforts are getting them nowhere. This is extremely common especially for the smaller, lesser known businesses, products and brands. When things don’t go the way we planned we immediately think that Social Media itself is to blame and that it really will never work for [...]

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Why Are We Focusing On Our Competition?

::Warning::  This blog post is simply my opinion on this subject and nothing more.  Today as I was beginning my day of checking my clients social accounts, followers/ responses etc… I noticed that once again a business that provides a service similar to my company, KiMedia Strategies, had become awfully follow happy. Things like this [...]

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Pushing Content Isn’t A Strategy

How many times do you see your connections sharing blog posts, videos and links to their website? If your Twitter stream looks anything like mine, your answer might be “too often”. Too often I see people on Twitter, Facebook and even LinkedIn simply “push content” and I hate to be the bearer of bad news, [...]

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Why Today Was Stressful

“Stress is when you wake up screaming and you realize you haven’t fallen asleep yet”  - Author Unknown This quote hits home for me, not because I wake up screaming; that would be creepy, however the other morning, 3am to be exact, I jumped out of bed and headed to the shower. Why 3am? I [...]

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