Pinterest, Pinterest, Pinterest….
If you use the Internet for anything social or news related you’ve probably heard of this semi-new Social Media site.
Not another Social Media site!!!
::Insert groans here::
Before you get all huffy-puffy about signing up for a new site I want to give you some reasons why you should NOT write off Pinterest and why you might want to make it a large part of your current and upcoming campaigns.
The non-techies are hooked!
That’s right…
My friends that use Facebook once or twice a week are a bunch of pinning fools. The ability to share recipe ideas, crafts, DIY tips, fashion plus so much more appeals to a vast majority of today’s Internet population.
So who uses Pinterest?
- Mommy bloggers
- Moms that aren’t bloggers
- Dads
- Brands
- Small business owners
- Techies
- 9-5 employees looking for inspiration
- Students
- Teachers
- Politicians
- Teens
- Baby Boomers
- Neighbors
- Friends
- YOUR COMPETITION
For businesses like my own, KiMedia Strategies, this provides me with a platform where I may be able to get in front of people that do not understand nor wish to manage their own business Social Media.
The site is so simple
There’s no long profile to fill out, no hidden links for privacy, and no place to feel completely clueless about the site.
It’s simple.
- You sign up by connecting to either Facebook or Twitter
* (I use Facebook for personal and Twitter for the business profiles I manage)
- You finish your signup by choosing a password, adding your email and the custom URL you wish to have
- Add the Pinterest tool to your browser to easily pin from other websites
- Choose a few topics of interest
- Follow some Pinners
- Customize your boards
- Start pinning your own stuff and repin other pins
Your business could shine
Use Pinterest for your business by adding a more visual aspect to your Online campaign.
Some board ideas that work for any business:
- Quotes
- Inspiration
- Resources
- Humor
- Your Business Name as a board
- A board to pin blog posts (make sure you add a good image to the post)
- If you’re a restaurant have a “food” board that isn’t your creations, but pins of others. If you’re a web designer have a fonts board and so on…
- Have a client or customer board where you showcase them
Sharing is all the site is about
Share, share, share
That’s what the site is about
The traffic back to your website could be HUGE!
These screen shots are from roughly 15 minutes after pinning a blog post titled “What is a Social Media Strategist”. One is from my web analytics and the other is an email from Pinterest of account activity.
In conclusion, Pinterest may not be something YOU want to incorporate into your strategies, but your potential clients and customers are already there and we need to be where THEY want to be.
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Hey Kim;
Okay, I have to admit I was one who “groaned” about another Social Media site. But after reading this I guess I do need to check it out.
As always thanks for the tip!
Dr. Rus
I believe Pinterest is wonderful for businesses who want to spread the word and who doesn’t want to do that. I think if it is coming with zero cost and great returns then we must use it.
Bayard Coulombe�´s last [type] ..Acheter home trainer
I heard about it, but I had no time to visit it, untill i haven’t read this article! Thanks!
It it’s where the people are then thats where businesses really should be.
Hello Kim, You are right.. pinterest is going to be one of the popular sites and everyone should get into for it. on December 27th 2011,there was a post about pinterest in SEOmoz website and it was said that there is a rapid 45% increase in the traffic to pinterest for the month of December. Hence definitely everybody should make a board and make lots of interesting pins.
Such a nice and informative article! I haven’t heard about Pinterest yet, but it seems to be really a nice thing. I think I should give it a try as soon as possible, and pin something nice! Thanks for the inspiration and the useful tips how to create an account!
CatwomanÃ�´s last [type] ..fogszabályozás
I have been holding out on signing up for Pinterest although I do have an invite to it. After reading this article I may give it a shot to boost traffic for my business as well. I never thought about it from the business standpoint. Will definitely check it out this weekend now.
Thanks for the post!
Glad I could give some pointers! Happy Pinning
I like Pinterest because it is loaded with quality links to things that people genuinely love. I’m dreading the day businesses start to use it as yet another marketing campaign and fill it with self promotion. It sort of defeats the purpose…
folk musicÃ�´s last [type] ..Album Preview: Balkan Beat Box – Give
Nice to know about this New’s Kim, I got something really informative information in here. those pointers are really helpful..
Fatima Hipolito�´s last [type] ..CZ 858
The Interwebz will be a much happier place once businesses realize that engagement is key to any sort of branding Online.
YEah that’s right kIm I agree with that thanks for the info I appreciate this..
Fatima Hipolito�´s last [type] ..Fab Defense
Good post. I am so excited to learn more about Pinterest and helping my blog! This is going to be awesome!
Stephanie Lockyer�´s last [type] ..grande synthe
So glad I could help